BEGIN:VCALENDAR PRODID:-//Microsoft Corporation//Outlook 16.0 MIMEDIR//EN VERSION:2.0 METHOD:PUBLISH X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VTIMEZONE TZID:Canada Central Standard Time BEGIN:STANDARD DTSTART:16010101T000000 TZOFFSETFROM:-0600 TZOFFSETTO:-0600 END:STANDARD END:VTIMEZONE BEGIN:VEVENT CLASS:PUBLIC CREATED:20181123T172321Z DESCRIPTION:Marketing is much more than advertising and promotion. Business es need to understand and be able to articulate their products and service s to exhibit their true value to their targeted clients. \n \nIn this ses sion\, participants will:\n \n* learn the importance of completing a marketing plan and following the marketing process\,\n* disting uish between benefits and features\,\n* articulate how their produ cts and/or services exhibit true value to their targeted clients\, \n* gain an appreciation for the strategy their business must follow to b e successful\, and\n* develop usable strategies to help them meet their business goals.\n \nMeet Your Facilitator\nCaitlin Dika\, is a team member with MNP’s National Marketing Strategy team. Throughout her acade mic career and employment opportunities\, Caitlin has had experience worki ng in the public\, private and non-profit sectors. Based in Calgary\, Cait lin is responsible for providing strategic support with the development an d execution of the marketing and business development strategy for MNP on a national scale. She works collaboratively with stakeholders to translate business objectives into strategically integrated marketing plans for mul tiple client service areas and business units within the firm. Caitlin gra duated in 2014 from the University of Lethbridge with a Bachelor of Manage ment – Marketing Major & Supply Chain Minor.\n \n DTEND;TZID="Canada Central Standard Time":20190206T163000 DTSTAMP:20181123T172321Z DTSTART;TZID="Canada Central Standard Time":20190206T150000 LAST-MODIFIED:20181123T172321Z PRIORITY:5 SEQUENCE:0 SUMMARY;LANGUAGE=en-ca:Building a Marketing Plan TRANSP:OPAQUE UID:040000008200E00074C5B7101A82E00800000000E00DE0F01E83D401000000000000000 010000000B5DF75BDF7347E4491981191F5408AAF X-ALT-DESC;FMTTYPE=text/html:

Marketing is much more than advertising and promotion. Businesses need to understand and be able to articulate their products and services to exhibit their true value to their targeted clients. \;

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In this session\, participants will:

 \;

·\; \; \; \; \; \; \;  \; \; learn the importance of completing a marketing plan and fol lowing the marketing process\,

·\; \; \; \; \; \; \; \; \; distingui sh between benefits and features\,

·\; \; \; \; \; \; \; \; \; articulate how their products and/or services exhibit true value to their targeted clients\,

·\; \; \; \; \; \; \;&nbs p\; \; gain an appreciation for the stra tegy their business must follow to be successful\, and

·\; \; \; \; \; \; \;&n bsp\; \; develop usable strategies to he lp them meet their business goals.

 \;

Meet Your Facilitator

Caitlin Dika\, is a team member with MNP’\;s Nation al Marketing Strategy team. Throughout her academic career and employment opportunities\, Caitlin has had experience working in the public\, private and non-profit sectors. Based in Calgary\, Caitlin is responsible for pro viding strategic support with the development and execution of the marketi ng and business development strategy for MNP on a national scale. She work s collaboratively with stakeholders to translate business objectives into strategically integrated marketing plans for multiple client service areas and business units within the firm. Caitlin graduated in 2014 from the Un iversity of Lethbridge with a Bachelor of Management –\; Marketing Ma jor &\; Supply Chain \; \; Minor.

 \;

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