BEGIN:VCALENDAR PRODID:-//Microsoft Corporation//Outlook 16.0 MIMEDIR//EN VERSION:2.0 METHOD:PUBLISH X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VTIMEZONE TZID:Central Standard Time BEGIN:STANDARD DTSTART:16011104T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11 TZOFFSETFROM:-0500 TZOFFSETTO:-0600 END:STANDARD BEGIN:DAYLIGHT DTSTART:16010311T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3 TZOFFSETFROM:-0600 TZOFFSETTO:-0500 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT CLASS:PUBLIC CREATED:20221123T211215Z DESCRIPTION:Building a Marketing Plan\nJanuary 26\, 2023 1:30 pm to 3:00 pm\n \nMarketing is much more than advertising and promotion. Busines ses need to understand and be able to articulate their products and servic es to exhibit their true value to their targeted clients. \n \nIn this se ssion\, participants will:\n* learn the importance of completing a marketing plan and following the marketing process\,\n* distingui sh between benefits and features\,\n* articulate how their product s and/or services exhibit true value to their targeted clients\, \n* gain an appreciation for the strategy their business must follow to be successful\, and\n* develop usable strategies to help them meet th eir business goals.\nMeet your Facilitator\nAs a National Senior Marketing Manager\, Morgan Melnyk manages the marketing strategy for MNP LTD\, the largest insolvency firm in Canada\, which provides both consumer insolvenc y and corporate recovery services in 18 regions across Canada. In this rol e\, he implements a variety of marketing tactics across multiple channels including\, Content\, Digital and Social media Marketing\, Public Relation s and Traditional Advertising. Morgan believes that a wholistic marketing strategy based on research\, analysis\, optimization and ultimately accoun tability is fundamental to achieving\, and exceeding\, business objectives . \n \nFor over 10 years\, Morgan has worked in Calgary developing marketi ng strategies for a variety of industries\, including professional service s\, technology\, energy\, retail and environmental businesses. Morgan hold s a Bachelor of Commerce with a double major in Marketing and Internationa l Business and a double minor in Economics and Political Science\n DTEND;TZID="Central Standard Time":20230126T150000 DTSTAMP:20210528T170355Z DTSTART;TZID="Central Standard Time":20230126T133000 LAST-MODIFIED:20221123T211215Z PRIORITY:5 SEQUENCE:0 SUMMARY;LANGUAGE=en-ca:Building a Marketing Plan TRANSP:OPAQUE UID:040000008200E00074C5B7101A82E00800000000B0FBE242CA53D701000000000000000 010000000B25D4A6CFBDD254884F3CF165D8D0947 X-ALT-DESC;FMTTYPE=text/html:

< b>Building a Marketing Plan< /span>

January 26\, 2023        1:3 0 pm to 3:00 pm

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Marketing is much more than advertising and promotion. Businesse s need to understand and be able to articulate their products and services to exhibit their true value to their targeted clients. 

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< p class=MsoNormal style='margin-bottom:6.0pt\;layout-grid-mode:char\;mso-l ayout-grid-align:none\;text-autospace:none'>In this session\ , participants will:

· \; \; \; \; \;&nbs p\; \; \; learn the importance of completing a marketing plan and following the marketin g process\,

· \; \; \; \;  \; \; \; \; distinguish between benef its and features\,

· \; \; \;  \; \; \; \; \; articulate how their products and/or services exhibit true v alue to their targeted clients\,

· \; \; \; \; \ ; \; \; \; gain an appreciation for the strategy their business must follow to b e successful\, and

· \; \; \; \; \; \; \; \ ; develop usable s trategies to help them meet their business goals.

Meet your Facilitator

As a National S enior Marketing Manager\, Morgan Melnyk manages the marketing stra tegy for MNP LTD\, the largest insolvency firm in Canada\, which provides both consumer insolvency and corporate recovery services in 18 regions acr oss Canada. In this role\, he implements a variety of marketing tactics ac ross multiple channels including\, Content\, Digital and Social media Mark eting\, Public Relations and Traditional Advertising. Morgan believes that a wholistic marketing strategy based on research\, analysis\, optimizatio n and ultimately accountability is fundamental to achieving\, and exceedin g\, business objectives.

 \;

For over 10 years\, Morgan has worked in Calgary developing marketing s trategies for a variety of industries\, including professional services\, technology\, energy\, retail and environmental businesses. Morgan holds a Bachelor of Commerce with a double major in Marketing and International Bu siness and a double minor in Economics and Political Science

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