BEGIN:VCALENDAR PRODID:-//Microsoft Corporation//Outlook 16.0 MIMEDIR//EN VERSION:2.0 METHOD:PUBLISH X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VTIMEZONE TZID:Canada Central Standard Time BEGIN:STANDARD DTSTART:16010101T000000 TZOFFSETFROM:-0600 TZOFFSETTO:-0600 END:STANDARD END:VTIMEZONE BEGIN:VEVENT CLASS:PUBLIC CREATED:20190829T142218Z DESCRIPTION:Business owners need to communicate effectively to promote thei r business to customers and potential customers. There are a range of pro motional activities to invest your limited promotional dollars\, so the ke y is focusing on cost-effective methods of gaining exposure and building a wareness and credibility. \nParticipants will learn:\n• About the commu nication process and how to choose between the different methods of commun icating to achieve their business goals\n• Hands-on methods proven to de velop clear and effective messages that will resonate with target markets\ n\nMeet Your Facilitator:\nAs a National Marketing Manager\, Morgan Melnyk works for MNP\, one of Canada’s largest chartered accountancy and busin ess advisory firms. Morgan manages the marketing strategy for MNP LTD\, th e largest insolvency firm in Canada\, which provides both consumer insolve ncy and corporate recovery services in 17 regions across Canada. In this r ole\, he implements a variety of marketing tactics across multiple channel s including\, Digital\, Content\, Social\, PR and Traditional Advertising. Morgan believes that a wholistic marketing strategy based on research\, a nalysis\, optimization and ultimately accountability is fundamental to ach ieving\, and exceeding\, business objectives. \nFor nearly 10 years\, Morg an has worked in Calgary developing marketing strategies for a variety of industries\, including professional services\, technology\, energy\, retai l and environmental businesses. Morgan holds a Bachelor of Commerce with a double major in Marketing and International Business and a double minor i n Economics and Political Science.\n DTEND;TZID="Canada Central Standard Time":20191029T120000 DTSTAMP:20190828T211858Z DTSTART;TZID="Canada Central Standard Time":20191029T103000 LAST-MODIFIED:20190829T142218Z PRIORITY:5 SEQUENCE:0 SUMMARY;LANGUAGE=en-ca:Promoting Your Business TRANSP:OPAQUE UID:040000008200E00074C5B7101A82E00800000000B0BE3CFCB95DD501000000000000000 0100000001F92DB6334A1564A9D137A494417E975 X-ALT-DESC;FMTTYPE=text/html:

Creating value in your bus iness is not a nice to have\, but a requirement as you build for the futur e. \; Business valuation techniq ues vary depending on the industry and market\, but there are simple guide lines and rules available to maximize value.

In this session you will learn techniques business valuators use to value a business. \; We will provide case examples\, along with terms and strategies to maximize value .

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Meet Your Facilitator:

Nadi ne Wightman is a Partner with MNP’\;s Valuation and Litigation Suppor t group in Saskatoon. Nadine delivers valuation reports and valuation cons ulting services on behalf of owners of private companies\, insurance compa nies and lawyers in a wide range of industries\, including health care\, m anufacturing\, construction\, oil and gas service and retail.

Taking a thorough\, in-depth approach\, Nadine considers all aspects of the business when preparing valuations. She has c ompleted assignments for purchase and sale transactions\, the settlement o f matrimonial property\, the resolution of shareholder disputes\, corporat e reorganizations and the quantification of damages resulting from a busin ess interruption or a breach of contract.

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