BEGIN:VCALENDAR PRODID:-//Microsoft Corporation//Outlook 16.0 MIMEDIR//EN VERSION:2.0 METHOD:PUBLISH X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VTIMEZONE TZID:Canada Central Standard Time BEGIN:STANDARD DTSTART:16010101T000000 TZOFFSETFROM:-0600 TZOFFSETTO:-0600 END:STANDARD END:VTIMEZONE BEGIN:VEVENT CLASS:PUBLIC CREATED:20190321T161143Z DESCRIPTION:There are more ways than ever to reach out and connect with exi sting and prospective clients. Social media presents a unique opportunity to build a two-way relationship with customers – but only if accompanied by a sound understanding of each platform’s functions\, audience\, expe ctations and best practices. This course helps business owners assess and qualify which social media platforms are appropriate for their brand\, as well as what is possible within each social network. Participants will com e away with a clear understanding of the key aspects of participating in s ocial media marketing.\n \nIn this session you will learn about:\n \n* est ablishing key and secondary goals for social media marketing activities\;\ n \n* how to identify which social media platforms are right for your bran d\;\n \n* long-term resource and infrastructure considerations\; and\n \n* overview\, audience breakdown\, best practices\, and opportunities on Fac ebook\, Twitter\, LinkedIn\, Instagram and YouTube\, as well as insights o n other social networks such as Snapchat\, Tumblr\, Pinterest\, and Google +.\n \nMeet Your Facilitator:\n \nBrittany Rycroft is the Manager of Digit al Content and Engagement for MNP. With over a decade’s worth of marketi ng experience\, Brittany leads all national digital marketing activities f or the firm externally. Brittany develops and implements strategies relate d to the firm’s social media channels\, websites\, advertising buys\, em ail campaigns\, and other digital channels. She also regularly introduces and pilots new technologies and platforms for the firm to better connect w ith its audiences.\n \nBrittany’s background includes working with multi ple advertising agencies\, crown corporations\, and not-for-profits across Canada. In addition\, Brittany has been facilitating social media worksho ps for her clients since 2011 and has specifically developed and worked on social media campaigns since 2009 – right when businesses began activel y using these platforms for self-promotion. Brittany is also a social medi a influencer\, with a successful blog that allows her to partner with inde pendent and multi-national brands to promote their products.\n DTEND;TZID="Canada Central Standard Time":20190509T120000 DTSTAMP:20190321T161143Z DTSTART;TZID="Canada Central Standard Time":20190509T103000 LAST-MODIFIED:20190321T161143Z PRIORITY:5 SEQUENCE:0 SUMMARY;LANGUAGE=en-ca:Social Media TRANSP:OPAQUE UID:040000008200E00074C5B7101A82E0080000000060A98BDDD6DFD401000000000000000 01000000086359775711F2C48A8E927A09EF4EB59 X-ALT-DESC;FMTTYPE=text/html:

There are more ways than ever t o reach out and connect with existing and prospective clients. Social medi a presents a unique opportunity to build a two-way relationship with custo mers –\; but only if accompanied by a sound understanding of each pla tform’\;s functions\, audience\, expectations and best practices. Thi s course helps business owners assess and qualify which social media platf orms are appropriate for their brand\, as well as what is possible within each social network. Participants will come away with a clear understandin g of the key aspects of participating in social media marketing.

 \;

In this s ession you will learn about:

 \;

  • establishing key and sec ondary goals for social media marketing activities\;
< p class=MsoNormal> \;

  • how to identify which social media platforms are right for your bran d\;

 \;

  • long-term resource and infrastructure consi derations\; and

 \;< /p>

  • overview\, audience breakdown\, best practices\, and opportunities on Facebook\, Twitter\, LinkedIn\, Inst agram and YouTube\, as well as insights on other social networks such as S napchat\, Tumblr\, Pinterest\, and Google+.

 \;

Meet Your Facilitator:

 \;

B rittany Rycroft is the Manager of Digital Content and Engagement for MNP. With over a decade’\;s worth of marketing experience\, Brittany leads all national digital marketing activities for the firm externally. Britta ny develops and implements strategies related to the firm’\;s social media channels\, websites\, advertising buys\, email campaigns\, and other digital channels. She also regularly introduces and pilots new technologi es and platforms for the firm to better connect with its audiences.

 \;

Britta ny’\;s background includes working with multiple advertising agencies \, crown corporations\, and not-for-profits across Canada. In addition\, B rittany has been facilitating social media workshops for her clients since 2011 and has specifically developed and worked on social media campaigns since 2009 –\; right when businesses began actively using these platf orms for self-promotion. Brittany is also a social media influencer\, with a successful blog that allows her to partner with independent and multi-n ational brands to promote their products.

X-MICROSOFT-CDO-BUSYSTATUS:BUSY X-MICROSOFT-CDO-IMPORTANCE:1 X-MICROSOFT-DISALLOW-COUNTER:FALSE X-MS-OLK-AUTOFILLLOCATION:TRUE X-MS-OLK-CONFTYPE:0 BEGIN:VALARM TRIGGER:-PT15M ACTION:DISPLAY DESCRIPTION:Reminder END:VALARM END:VEVENT END:VCALENDAR