Business owners need to communicate effectively to promote their business to customers and potential customers.  There are a range of promotional activities to invest your limited promotional dollars, so the key is focusing on cost-effective methods of gaining exposure and building awareness and credibility.  

In this webinar, participants will learn:
                
the communication process and how to choose between the different methods of communicating to achieve their business goals, and
hands-on methods proven to develop clear and effective messages that will resonate with target markets.
                
Meet Your Facilitator

As a National Senior Marketing Manager, Morgan Melnyk manages the marketing strategy for MNP LTD, the largest insolvency firm in Canada, which provides both consumer insolvency and corporate recovery services in 18 regions across Canada. In this role, he implements a variety of marketing tactics across multiple channels including, Content, Digital and Social media Marketing, Public Relations and Traditional Advertising. Morgan believes that a wholistic marketing strategy based on research, analysis, optimization and ultimately accountability is fundamental to achieving, and exceeding, business objectives. 
 
For over 10 years, Morgan has worked in Calgary developing marketing strategies for a variety of industries, including professional services, technology, energy, retail and environmental businesses. Morgan holds a Bachelor of Commerce with a double major in Marketing and International Business and a double minor in Economics and Political Science

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Business owners need to build high performance teams to operate effectively as a business and to most effectively service customers.  As a business owner or engaged team member you will explore personal and corporate values and discover how corporate values can be integrated into your day-to -day operations and observable behaviours.

Upon completion of this two part webinar series, participants will:
                
understand the importance of employee relationships as well as the impact and associated cost of turnover,
understand team dynamics and identify strategies to enhance team effectiveness,
understand and identify leadership philosophy and personal values and be able to connect these and the corporate values to identified observable actions,
understand the concept of Group Think and discovering the strength and value of “two heads are better than one”,
be able to utilize a model for decision making and effective communication, and
understand the value of employee engagement and identify ways to fully engage team members
                
Meet Your Facilitator

Janice Decelles is a Senior Consultant in the Consulting practice of MNP.  Her focus since joining the firm in 2005 Is to provide training and consulting to self employment clients and general human resource services.  An expert facilitator and instructional designer, she has extensive training management experience in the insurance and financial services sectors and is a certified customer service trainer.  Skilled in both individual and group training, Janice prides herself on being a positive contributor to her clients’ overall success.  Janice holds a Bachelor of Arts degree and an Advanced Certificate in Human Resources. 

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A competitive strategy identifies how a business intends to compete in the markets it serves. This strategy provides the glue that gives shared meaning to all the activities within the business. 

In this session, participants will:
                
Learn how to set effective strategies that are straightforward in their intent and direction,
Determine how to create a clear sense of direction for their business, and
Begin to think about how to position themselves to grow and develop their business with confidence. 
                
Meet Your Facilitator

Janice Decelles is a Senior Consultant in the Consulting practice of MNP.  Her focus since joining the firm in 2005 Is to provide training and consulting to self employment clients and general human resource services.  An expert facilitator and instructional designer, she has extensive training management experience in the insurance and financial services sectors and is a certified customer service trainer.  Skilled in both individual and group training, Janice prides herself on being a positive contributor to her clients’ overall success.  Janice holds a Bachelor of Arts degree and an Advanced Certificate in Human Resources. 

Download a Calendar Event